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SEM Course Content


Course Fees : Rs 8000/-
Duration : 4 Weeks
Training : Only on Weekends
Venue:  4th Floor, Pinnacle Prestige Building, Near Durwankur Hotel, Tilak Road, Pune
Contact:  Rohit Shelwante on +919850406389
Email Id: rohitshelwante@gmail.com

Introduction to SEM and Adwords
Basics of Internet Marketing
Adwords Certification Exams
Benefits of Adwords compared to other Networks
Adwords Account Setup
Creating Adwords Account
Adwords Interface Tour
Adwords Dash Board
Billing in Adwords
Adwords Questions n Answers
Creating First Campaign
Understanding purpose of Campaign
Account Limits in Adwords
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Demographic bidding (Display Only)
Social settings (Display Only)
Automatic campaign optimization (Display Only)
Ad groups and Keywords
Purpose of Ad Groups
Keyword Types (Broad, Phrase, Exact and Negative)
Adwords Keyword Tool
Text Ad Format
Quality Score and Its Importance
Understanding the Ad Group and Keywords Dash Board
Automate Tool
Search Terms
Columns Customization
Alerts Setting
Filters
Ads Format and Ad Guidelines
Ad Types in Adwords
Text Ads and Guidelines
Image Ad Formats and Guidelines
Display Ad Builder Ads and Guidelines
Video Ads Format
Ads Preview and Diagnosis
Display Network Targeting
Setting a Display Network Campaign
Concept of CPM and Branding
Automatic Placements
Manual Placements
Placement Tool
Contextual Targeting Tool
CPC Bidding and CPM Bidding
Setting a Video Campaign
Audience Tab
Topics Tab
Conversion Tracking
Purpose of Conversions
Create your Conversion Tracking Code
Tracking the Conversions for Multiple Product
Website Optimizer
Using Website Optimizer Tool
A/B Testing
Multi Variant Testing
Reports and Improving Conversions
Conversion Tracking
Dimensions Reports
Google Analytics Tools
Multi User Access
User Access Levels
Course Duration: 4-5 Weeks (40 Hours Max)

5 comments:

  1. AnonymousOctober 24, 2013 at 4:55 AM

    Hello,
    My name is Gopi singh I am a student of BCA final year, as well as a student of coin genesis. Before going to coin genesis I don’t know anything about SMO. Really coin genesis changes my life completely. The Coin genesis institutes for best SMO training in Delhi is really world class, institute has professional experts, who always cooperate with students. THANKS COIN GENESIS.

    ReplyDelete
  2. Zinavo-Web Design | Web Development | SEO | Mobile Apps | ERP/CRMFebruary 15, 2017 at 5:49 AM

    Very nice one, Nice to see this. Bangalore Website Design Company | Web Design Company Bangalore

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  3. Sgraph InfotechMarch 14, 2017 at 4:07 AM

    Thank you for sharing...the article very informative and useful article to me.
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  4. UnknownNovember 28, 2018 at 2:47 AM

    hey you are great Rohit.
    Digital Marketing Company in Pune
    Software Development Company
    Mobile App Development Compaany

    ReplyDelete
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