Below is the Course Content for Social Media Optimization
Social Media Training: Introduction to Social Media
Social Media Training: Introduction to Social Media
What is social media?
How can social media help my business?
How can social media help my business?
Social Media Training: The Big Picture
Conversations, relationships, word of mouth and transparency
The key Social Media tools and networks
Establishing your online identity and message
The consolidated approach
The key Social Media tools and networks
Establishing your online identity and message
The consolidated approach
Social Media Training: Blogging
Why should you blog and What should you to blog about
The main types of blog post
Research methods for writing quality, timely content
Engaging your audience with video
The main types of blog post
Research methods for writing quality, timely content
Engaging your audience with video
Social Media Training: Making best use of specific Social Media platforms
Facebook
How can Facebook be used to aid my business?
Developing a useful fan-page
Facebook apps to share content
Developing a useful fan-page
Facebook apps to share content
Twitter
How does Twitter work?
Setting up a Twitter account
Re-tweets, hashtags and lists
Managing and enhancing Twitter with apps
Tweeting rich media
Setting up a Twitter account
Re-tweets, hashtags and lists
Managing and enhancing Twitter with apps
Tweeting rich media
LinkedIn
Your profile
Building quality connections and getting recommendations from others
How to use groups – drive traffic with news & discussions
Building quality connections and getting recommendations from others
How to use groups – drive traffic with news & discussions
Social Media Training: Pulling all the Social Media Platforms Together
Working efficiently, this can be done by connecting the Social Media platforms and networks
Working consistently
Working consistently
Social Media Training: Monitoring your Social Media Performance & Developing an Action Plan
View what are people saying about you. Use tools to see your analytics and stats. Develop your strategy
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