Important Website & Competitor Analysis Points to Remember

Below are some very important Points which one needs to keep in mind while doing website and Competitor Analysis

First understand what the website is about

What is the business of the website

What are the services of the website

What is the intention behind making the website

Check for How many pages does the website has

Check is the website meeting the purpose of the visitor

What are the Potential keywords for the website

Then is there enough content on the website. Like if the visitor comes on the website. does he gets all what he is looking for.  for ex: if the website is about Selling mobiles online. Then is the price of the mobile given are different models , colors available

Is there a manual for guiding the visitor

Then do they have the option of paying on line

Does the. images have alt tag given to them

Are the sitemaps updated time to time

Are there images of the mobile phone

Do they have Frequently Asked Questions Page (F.A.Q)

Then Comes On Page

Is the main pages of the website SEO Optimized like the Home Page the inner pages

Are there proper meta titltes

Meta descriptions

Meta keywords

Does the website has a HTML Sitemap

Does the website has an XML Sitemap

Is the website easy to navigate

The visitor should not take more then 4 clicks to reach the home page from any page

Then what is the loading time of the website

Ideally it should not be more then 5-6 seconds

Remember Java Script and flash eats a lot of loading time Google does not understand Java Script and Flash much

Then comes does the website has a blog

IF there is a blog then how frequently the blog is updated

How many pages are indexed on google server

How many backlinks does the Website has

How many broken links are there

What is the current alexa ranking of the website

For which keywords the website is ranking for and on which position

Does the website has accounts on social media websites like facebook, twitter & linkedin

Does the website has an option on the website of sharing information

Iif they have the accounts then are the active

Are those people doing any activities on them

What the website is giving extra apart from their competitor

what strong points does the competitor website has

what keywords they are targeting

How is the look and feel of their website

Compare who website is very user friendly and easy to handle

Article by: Rohit Shelwante

Some Imp Tips on How to start SEO for a New Website.

Below are some very Important tips on how to Start SEO for a New Website

A) Always remember, before starting SEO on any website, make sure you do a Website analysis report and mention what are the Current targeted Keywords, Title’s (Meta Tags), URL Structuring, Back links, Page Rank, broken links, Total No of Pages Indexed, Alt tags have been used or not for the images & things to be changed. Also make analysis of Competitor’s website. By this we get a lot of Ideas which we can implement on our own website.

1) Create unique, accurate page titles (each page should have unique title, description). Make use of Bold and Italic characters for important keywords as Bold and italic tells the spiders that the keywords are some thing important.

2) Use Static URL’s for each page instead of Dynamic so it becomes easy for spiders to read the URL.

3) Make use of Sitemap.xml to help google spider and HTML Sitemap on the website for the visitor to Navigate the website easily.

4) Offer Quality & Fresh Content. Keep the website updated and continuously add content so the spider crawling rate increases on the website.

5) Make minimum use of Images, if used then use Image Alt for all the images, so that the spider can understand it.

6) Try not to use flash or Java script as this makes the website loading time increase and also makes problem for spiders to understand or read.

7) While development, make use of H1 – H2 Tags (H1 Should be used only once on a every single page, if absolutely needed then only go for 2 H1 Tags).

8)Create a robots.txt file for blocking the spiders to crawl specific areas of the website.

9) Keep a practice of making single page for every service so that it becomes easy for us to target the keywords and bring it in the top google ranking pages.

10) Keep as much good and quality content you have.

11) Try to give as much information to the visitor about the product or services. (For Ex PDF Brochures, Video’s or PPT’s)

12) Keep a lot of interlinking on the website, so that the visitor remains on the website for a longer time and can navigate on the website easily. This also increases the avg wait time on the website and decreases the bounce rate.

13) Design the website in such a way that the user should not take more then 4 clicks to reach the targeted page.
14) Use no follow, do follow tags where ever necessary.

15) Make sure that the content on the website is not duplicate or copied from some where. Google hammers a lot for that.

16) Once all the pages are ready, do not try to upload all at the same time, for ex: if you create a website of 100 pages, then upload 20 pages each day and not 100 in 1 day, that might make search engines confuse.

17) Use Google Webmaster to check out broken links and replace them ASAP because search engines hate Broken Links.

18) Test the website in different browsers like Mozilla, IE & Safari so that you come to know the Browser Compatibility.

19) At least do directory submissions on more then 400 – 500 directories as they help a lot in back links and search results.

Article by: Rohit Shelwante

I Have 20 SEO Resume (Entry Level & Experienced)

Hey All,

I have 20 - 25 SEO Resume. If any company is looking for Entry Level or Experienced candidates in Pune can contact me on my email address or can call me on +91 9850406389 and I will forward the resumes to you.

Thanks
Rohit
Digital Marketing Head
+91 9850406389

Some Important Google Analytics Interview Questions

Below are some most Important Questions which are asked on Google Analytics.

If I want to exclude traffic from a particular IP, from where can I do this in GA? 

From Where can I add a New Use in Google Analytics?

What is Bounce Rate and how it is Calculated?

What are Goals in Google Analytics?

What are Funnels used for in Google Analytics?

What are Annotations? And what is the Use of it?

How many goals we can set in a single account?

What are Pages View??

What is Intelligence Beta Do?? What is the use of It??

How many types of Traffic Source are there and what are they??

What is New vs Returning Visitor?

What is the difference between Visitors and Absolute Unique Visitors?

What is Lenth of Visits in Google Analytics??

What are top Exit Pages in GA??

How can we track Email Marketing visits in Campaign Management?

What are Custom Reports?

How can I export Monthly reports in PDF format from Google Analytics?

How can you connect your Google Analytics Account to Google Adwords Account?

What is Session Time out?

What are Cookies in GA?

Article by: Rohit Shelwante

Why do Many People Lack in Learning On Page SEO??

I have heard from many people that they are working in SEO or SMO profile from last 6 months, 1 Year,  2 Years but still don't know proper On Page SEO.  What's the reason behind that? Has any one tried to find that??

What All is there in On Page SEO???

There are many reasons for the same. Below are some reasons which I have observed and experienced.

Many people don't show interest in learning new things.

They feel it very boring reading big articles.

Some people try reading the articles but don't understand it properly and loose interest from it.

Many people are there who join SEO Trainings in a lot of Enthusiasm and enery but once the Training is finished they stop practicing, get confused again and then loose interest.

Some People thing that Advanced SEO or Learning SEO is a big Challenge and needs a lot of technical Knowledge and then leave the Topic.

Some say they are ready to learn but they don't get enough time or don't have internect connection or PC at home.

2) The Biggest Reason - Many Small Companies don't let their employees go beyond a specific skill set. For Ex: If you are Hired as a SEO and have been given Off Page Activity then the Company will not allow you or does not show you further advance things. For that they keep some other person. Like for On Page they will keep some one senior who will decide all the On Page activities and manage Advanced Tools like Google Analytics, Google Webmaster and many such. 
Reason being : Many Companies think that if they teach all the advance techniques to their employees then their employees may learn all the things and look for a good profile job and leave the current Company.

  
What is the Solution for this???

You will get everything on Google. Just try to find the correct information and read it. If you feel reading is too boring then watch SEO related video's on Youtube. You will find a lot of stuff over there.

You even don't need any Training or course for this. Just give your 1 hour every day & dedication. This is very tuff, but there is no other way you can learn it.

Reading is very easy but doing practically teaches you a lot. Make a blog in blogger, try to implement things which you have learned. Blogger is free. Make use of it.

Try to find things like SEO Tips, SEO Interview Questions, SEO Puzzles on the internet. Try to solve them. If you don't understand any term, search that term again in Google. For Ex: I am reading SEO Questions and get a question "What is HT Access files" Try to find in Google what is HT Access files and you will get a number of websites coming up with great information.

Practice doing Mock Interview test standing in front of a mirror. Increase your confidence.

Never get afraind while giving an interview. Moving your legs, moving your body tells the interviewer about your body language. Be confident. If you give any wrong answer the interviewer is not going to kill you. What the max will happen is, you will not get selected. But at least you will get experience.

If your Communication is weak, the read a good english news paper daily for 15 -20 minutes.  

Always remember one basic thing that till the time you don' give a push to yourself, you will never grow in any industry.

Keep in mind that SEO is not hard but its very vast. There is difference in Hard and Vast. Thing on this once again

SEO does not need a hard core technical Knowledge. If you have good technical knowledge then its well and good and will be a added advantage for you.

Try all given above things and I am sure you will become a SEO Champion very soon.

Article by: Rohit Shelwante

SEO Training Session Video

SEO Training Session Video

Pics from My Training Institute in Pune on Tilak Road

Below are Some of the Pics Clicked in My Training Institute on Tilak Road in Pune.