Have Too Many Links Coming From a Single Domain. Worried??

In this article I just wanted to tell people about some thing which they really get scared about. They keep on asking these questions on lot of forums or Q&A. I will tell the answer for that Comman Question.

People Get Worried because they have too many links coming from a Single Domain. Will it harm My Website?

Let it be from a blog or from a site-wide link. Look keep one thing in mind that this is not a problem unless the links are coming from a highly manipulative source. Look if you have 5,000 links coming from a single domain, don't be panic or tensed. This is not going to kill you or is the end of the world. If there is good content and natural reason why those links are pointing towards your domain, its going to help you and will not make any difference to your website or in the search ranking results. Make sure that those links should have a logic to land on your website.

When You need to Worry??

• If the Links are coming from a spammy or terrible website then that should make a problem. 
• Or you have bought those paid links from them.

So keep in mind always try to create natural links. Search Engines love them.

Article by: Rohit Shelwante

Google Penguin First Update 1.1 Hits the Web

On Friday, 25th May 2012, Google has released a new Update on Google Penguin. People have started it calling it Penguin Update 1.1. This update has hardly affected any site ranking. Google's Web Spam Head Matt Cutts declared this on Twitter calling it a “data refresh” that impacts less than one-tenth of a percent of English-language searches.

Many websites may have got hit because of the first Penguin Update. So Google has made a separate setup a form for webmasters to use if they believe Penguin had hit their sites by mistake. By this Google will get a kind of feedback as well.

Article by: Rohit Shelwante

Best Directories on the Web

Many times when doing Directory Submissions, many people get confused on which directories they need to submit the website's url. I was going through SEOMOZ.ORG and found that they have made a list of best Directories on the web.  The Directories are also sorted category wise to make your work easy. So thought of sharing this with you people. Please go through this link.  They have something 400+ directories. I hope this will help you.

http://www.seomoz.org/directories

Article by: Rohit Shelwante

What Exactly is Google Penguin??

Google Penguin actually went live on 24th April 2012. Google Penquin is a code name given to Google's new Algorithm in which they are mainly focusing on websites which are practicing Black hat SEO, Keyword Stuffing, things like buying links from High Page Rank websites, link Exchanging , copying content, or duplication of content and other things like Cloaking.
Actually for naming this Algorithm Search Engine Land (Popular Magazine which covers all Online Marketing Updates) had asked suggestions.

Effect of this Algorithm

Google Penguin has affected roughly 3.1% of Search Engine queries in English and 3% of queries in languages like German, Chinese, and Arabic. So guys just keep in mind that Google is trying to say the same things in every algorithm. Please never go for any shortcuts using any kind of automated tools. This tools are a temporary solution. Once Google comes to know it evaluates all the links out of its algorithm and then the website is thrown away from the Top 100. And once the website thrown away from Top 100 its very difficuult to bring it on the Top again. So its better to take time and use Proper and ethical Practices instead of going for shortcuts and getting kicked away later..lol...


Article by: Rohit Shelwante

SEM Openings in Navi Mumbai & Pune

Hey All,


Openings for SEM in Navi Mumbai & Pune


For Pune. Mail your Resume on ketkee@kapsica.com


Objective


Responsible for all the PPC platform optimization, maintenance, and lead generation.
Job functions and responsibilities
You will be responsible for the performance of multiple websites across different languages. An indicative list of responsibilities is given below:


Work with PPC Platforms like Google AdWords, Yahoo, and other regional platforms like Baidu (China) and Naver (Korea). You will be working across multiple markets like. Japan, China, Korea, Brazil, Germany are some of the prominent markets.
Set-up, implement and monitor PPC campaigns. This will involve ad copy creation, testing, and optimization.
Study Web metrics incl. traffic, submit rate, conversion rate and develop landing page strategies.
Evaluate ROI of online marketing campaigns - Compare spending with leads received during the month and make bid/keyword revisions, as necessary to ensure strong Cost-per-acquisition.
Optimize bids and keywords across multiple websites in line with the overall marketing goals.
Track performance of the campaigns using online tools like Google Analytics and other research tools regularly and make necessary changes.
Update your knowledge of industry trends and tools and share information and insights with the marketing team.


Requirements


B.Com and post graduation (optional) from a reputed University
Atleast 2 years of experience working with platforms like AdWords, Yahoo, Baidu in an online or e-commerce industry
Ability to multi-task and work with deadlines
Strong communication skills (written & verbal), and experience working on international projects with foreigners will be preferred
Basic knowledge of SEO, HTML


Job location: Vashi (Navi Mumbai)


Apply: E–mail your updated CV along with a cover letter to  or call Fatima Khan on +912267147103

Compensation: Best in the Industry

Selection process: Three rounds of interview

Google Chrome over takes Interet Explorer and World's Most Popular Web Browser

I just came to know that finally Google Chrome has overtaken Giant Microsoft's Browser Internet Explorer and has become the World's Most Popular Web Browser. 

Chrome's share of the market rose to 32.8% in the week ending May 20, while Internet Explorer's share of the market dropped to 31.9%, according to new data from StatCounter, via TheNextWeb. This marks the first full week that Chrome has beaten Explorer.


Firefox remains on the 3rd position. 


Article by: Rohit Shelwante

Important Website & Competitor Analysis Points to Remember

Below are some very important Points which one needs to keep in mind while doing website and Competitor Analysis

First understand what the website is about

What is the business of the website

What are the services of the website

What is the intention behind making the website

Check for How many pages does the website has

Check is the website meeting the purpose of the visitor

What are the Potential keywords for the website

Then is there enough content on the website. Like if the visitor comes on the website. does he gets all what he is looking for.  for ex: if the website is about Selling mobiles online. Then is the price of the mobile given are different models , colors available

Is there a manual for guiding the visitor

Then do they have the option of paying on line

Does the. images have alt tag given to them

Are the sitemaps updated time to time

Are there images of the mobile phone

Do they have Frequently Asked Questions Page (F.A.Q)

Then Comes On Page

Is the main pages of the website SEO Optimized like the Home Page the inner pages

Are there proper meta titltes

Meta descriptions

Meta keywords

Does the website has a HTML Sitemap

Does the website has an XML Sitemap

Is the website easy to navigate

The visitor should not take more then 4 clicks to reach the home page from any page

Then what is the loading time of the website

Ideally it should not be more then 5-6 seconds

Remember Java Script and flash eats a lot of loading time Google does not understand Java Script and Flash much

Then comes does the website has a blog

IF there is a blog then how frequently the blog is updated

How many pages are indexed on google server

How many backlinks does the Website has

How many broken links are there

What is the current alexa ranking of the website

For which keywords the website is ranking for and on which position

Does the website has accounts on social media websites like facebook, twitter & linkedin

Does the website has an option on the website of sharing information

Iif they have the accounts then are the active

Are those people doing any activities on them

What the website is giving extra apart from their competitor

what strong points does the competitor website has

what keywords they are targeting

How is the look and feel of their website

Compare who website is very user friendly and easy to handle

Article by: Rohit Shelwante