Below are some very important Points which one needs to keep in mind while doing website and Competitor Analysis
First understand what the website is about
What is the business of the website
What are the services of the website
What is the intention behind making the website
Check for How many pages does the website has
Check is the website meeting the purpose of the visitor
What are the Potential keywords for the website
Then is there enough content on the website. Like if the visitor comes on the website. does he gets all what he is looking for. for ex: if the website is about Selling mobiles online. Then is the price of the mobile given are different models , colors available
Is there a manual for guiding the visitor
Then do they have the option of paying on line
Does the. images have alt tag given to them
Are the sitemaps updated time to time
Are there images of the mobile phone
Do they have Frequently Asked Questions Page (F.A.Q)
Then Comes On Page
Is the main pages of the website SEO Optimized like the Home Page the inner pages
Are there proper meta titltes
Meta descriptions
Meta keywords
Does the website has a HTML Sitemap
Does the website has an XML Sitemap
Is the website easy to navigate
The visitor should not take more then 4 clicks to reach the home page from any page
Then what is the loading time of the website
Ideally it should not be more then 5-6 seconds
Remember Java Script and flash eats a lot of loading time Google does not understand Java Script and Flash much
Then comes does the website has a blog
IF there is a blog then how frequently the blog is updated
How many pages are indexed on google server
How many backlinks does the Website has
How many broken links are there
What is the current alexa ranking of the website
For which keywords the website is ranking for and on which position
Does the website has accounts on social media websites like facebook, twitter & linkedin
Does the website has an option on the website of sharing information
Iif they have the accounts then are the active
Are those people doing any activities on them
What the website is giving extra apart from their competitor
what strong points does the competitor website has
what keywords they are targeting
How is the look and feel of their website
Compare who website is very user friendly and easy to handle
Article by: Rohit Shelwante