Important Website & Competitor Analysis Points to Remember

Below are some very important Points which one needs to keep in mind while doing website and Competitor Analysis

First understand what the website is about

What is the business of the website

What are the services of the website

What is the intention behind making the website

Check for How many pages does the website has

Check is the website meeting the purpose of the visitor

What are the Potential keywords for the website

Then is there enough content on the website. Like if the visitor comes on the website. does he gets all what he is looking for.  for ex: if the website is about Selling mobiles online. Then is the price of the mobile given are different models , colors available

Is there a manual for guiding the visitor

Then do they have the option of paying on line

Does the. images have alt tag given to them

Are the sitemaps updated time to time

Are there images of the mobile phone

Do they have Frequently Asked Questions Page (F.A.Q)

Then Comes On Page

Is the main pages of the website SEO Optimized like the Home Page the inner pages

Are there proper meta titltes

Meta descriptions

Meta keywords

Does the website has a HTML Sitemap

Does the website has an XML Sitemap

Is the website easy to navigate

The visitor should not take more then 4 clicks to reach the home page from any page

Then what is the loading time of the website

Ideally it should not be more then 5-6 seconds

Remember Java Script and flash eats a lot of loading time Google does not understand Java Script and Flash much

Then comes does the website has a blog

IF there is a blog then how frequently the blog is updated

How many pages are indexed on google server

How many backlinks does the Website has

How many broken links are there

What is the current alexa ranking of the website

For which keywords the website is ranking for and on which position

Does the website has accounts on social media websites like facebook, twitter & linkedin

Does the website has an option on the website of sharing information

Iif they have the accounts then are the active

Are those people doing any activities on them

What the website is giving extra apart from their competitor

what strong points does the competitor website has

what keywords they are targeting

How is the look and feel of their website

Compare who website is very user friendly and easy to handle

Article by: Rohit Shelwante