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Thursday, May 17, 2012

Some Imp Tips on How to start SEO for a New Website.


Below are some very Important tips on how to Start SEO for a New Website

A) Always remember, before starting SEO on any website, make sure you do a Website analysis report and mention what are the Current targeted Keywords, Title’s (Meta Tags), URL Structuring, Back links, Page Rank, broken links, Total No of Pages Indexed, Alt tags have been used or not for the images & things to be changed. Also make analysis of Competitor’s website. By this we get a lot of Ideas which we can implement on our own website.

1) Create unique, accurate page titles (each page should have unique title, description). Make use of Bold and Italic characters for important keywords as Bold and italic tells the spiders that the keywords are some thing important.

2) Use Static URL’s for each page instead of Dynamic so it becomes easy for spiders to read the URL.

3) Make use of Sitemap.xml to help google spider and HTML Sitemap on the website for the visitor to Navigate the website easily.

4) Offer Quality & Fresh Content. Keep the website updated and continuously add content so the spider crawling rate increases on the website.

5) Make minimum use of Images, if used then use Image Alt for all the images, so that the spider can understand it.

6) Try not to use flash or Java script as this makes the website loading time increase and also makes problem for spiders to understand or read.

7) While development, make use of H1 – H2 Tags (H1 Should be used only once on a every single page, if absolutely needed then only go for 2 H1 Tags).

8)Create a robots.txt file for blocking the spiders to crawl specific areas of the website.

9) Keep a practice of making single page for every service so that it becomes easy for us to target the keywords and bring it in the top google ranking pages.

10) Keep as much good and quality content you have.

11) Try to give as much information to the visitor about the product or services. (For Ex PDF Brochures, Video’s or PPT’s)

12) Keep a lot of interlinking on the website, so that the visitor remains on the website for a longer time and can navigate on the website easily. This also increases the avg wait time on the website and decreases the bounce rate.

13) Design the website in such a way that the user should not take more then 4 clicks to reach the targeted page.
14) Use no follow, do follow tags where ever necessary.

15) Make sure that the content on the website is not duplicate or copied from some where. Google hammers a lot for that.

16) Once all the pages are ready, do not try to upload all at the same time, for ex: if you create a website of 100 pages, then upload 20 pages each day and not 100 in 1 day, that might make search engines confuse.

17) Use Google Webmaster to check out broken links and replace them ASAP because search engines hate Broken Links.

18) Test the website in different browsers like Mozilla, IE & Safari so that you come to know the Browser Compatibility.

19) At least do directory submissions on more then 400 – 500 directories as they help a lot in back links and search results.

Article by: Rohit Shelwante


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